"Is it that they’re afraid that people — investors in particular — will find out just how small the audience is for many of these shows, and what a lousy business model streaming has turned out to be? I don’t know, but as more and more streamers introduce ad-supported subscription tiers, it feels like those numbers will have to start com…
"Is it that they’re afraid that people — investors in particular — will find out just how small the audience is for many of these shows, and what a lousy business model streaming has turned out to be? I don’t know, but as more and more streamers introduce ad-supported subscription tiers, it feels like those numbers will have to start coming out, anyway."
I think so—and I'm not as certain the numbers will come out even with the introduction of ad-supported tiers, because people who have analyzed accessible data on digital advertising think it's replete with fraud and gamed numbers and headed for a pop of a bubble (someday). Former Google employee Tim Hwang has been sounding the alarm on it:
Estimates for how much of advertising money spent is wasted due to fraudulent or fake adviews hover between 25-50% or higher. So my expectation is that even as ad tiers proliferate, we won't get *real* numbers until the whole house of cards that is digital advertising collapses.
I'm pumped to finally see MOONLIGHTING! During undergrad we watched a couple of episodes, but we only had access to those because my prof owned the series DVD set which was already out of print by that time.
"Is it that they’re afraid that people — investors in particular — will find out just how small the audience is for many of these shows, and what a lousy business model streaming has turned out to be? I don’t know, but as more and more streamers introduce ad-supported subscription tiers, it feels like those numbers will have to start coming out, anyway."
I think so—and I'm not as certain the numbers will come out even with the introduction of ad-supported tiers, because people who have analyzed accessible data on digital advertising think it's replete with fraud and gamed numbers and headed for a pop of a bubble (someday). Former Google employee Tim Hwang has been sounding the alarm on it:
https://www.wired.com/story/ad-tech-could-be-the-next-internet-bubble/
Estimates for how much of advertising money spent is wasted due to fraudulent or fake adviews hover between 25-50% or higher. So my expectation is that even as ad tiers proliferate, we won't get *real* numbers until the whole house of cards that is digital advertising collapses.
I'm pumped to finally see MOONLIGHTING! During undergrad we watched a couple of episodes, but we only had access to those because my prof owned the series DVD set which was already out of print by that time.