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It doesn't hurt that it's just easier to find and watch shows on Netflix than on any other platform. The Netflix interface is hardly perfect, but it's head and shoulders above everyone else.

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They curate that site so much better than any of their competitors, it's not even close. Amazon, Apple, and Hulu all make more of an effort than the other major studios, but they also each do things that undermine the presentation and make their UI frustrating to navigate and fail to utilize the depth of their libraries in creative ways. For all their many flaws, Netflix just gets it.

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The Apple web interface is just terrible. It's clear that figuring out a way for people who don't have Apple devices to use the service was barely an afterthought.

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It has terrible UI and it's by far the glitchiest of any streaming service app. Constant crashes, tons of latency, lots of "can't find this content now" errors. I do usually watch it through my Smart TV- maybe non-iOS app versions are afterthoughts?

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Plus, when you finish an episode (most of the time) that episode doesn't linger under "Continue Watching".

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I think Netflix is fairly bad at that but it's a huge annoyance I have with most streamers: If I watch the entire film/episode/whatever and stop at any point during the *end credits,* don't keep it under "Continue Watching." I've actually played through the entire credits at max speed just to keep things from sitting in that queue and Netflix is the worst because you have to get through all the translation credits too (those can run an extra three or more minutes).

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